←BackSoulGarden
Girlypop brand identity for a manifestation app, pop, fresh, and unapologetically feminine. Designed for the girls who actually believe.
About
SoulGarden's brand is built for the girlypop generation, the ones who romanticize their morning routine, read about affirmations on TikTok, and post hyper-pop aesthetics to their IG stories. Think Zara Larsson energy: candy-pop gradients, confident sans-serifs, glossy stickers, and a voice that sounds like a best friend hyping you up, not a yoga instructor whispering at you.
