←BackGoBrainly
Brand identity for an edutech startup making learning feel playful, the system had to read smart without being stiff, and fun without being childish.
About
GoBrainly is an edutech startup building AI-assisted learning tools for students and self-learners. The brand system needed to carry an energetic, smart-kid-in-the-room personality across app UI, marketing, and classroom materials, without tipping into kidware.